French home improvement store Leroy Merlin,wanted to re-establish its position as the country's leading DIY store. This spot features people taking "Selfies," except they're really not, they're taking photos of their handiwork.
It's been a while since I've heard a Randy Newman song in a spot.
BRAND : Leroy Merlin
BRAND MANAGEMENT:
Erwan Soquet
Agathe Ruckebusch
Anaïs du Couëdic
AGENCY : BETC
AGENCY MANAGEMENT:
Bernard Buono
Vincent Reynaud-Lacroze
Loren Hecker
EXECUTIVE CREATIVE DIRECTOR:
Stéphane Xiberras
CREATIVE DIRECTORS :
Eric Astorgue (AD), Jean-Christophe Royer (CR)
COPYWRITER :
Paul Delmas
TV PRODUCER :
David Green
PRODUCTION HOUSE:
RITA
PRODUCERS :
Michel Teicher
Elodie Andurand
SOUND PRODUCER :
Capitaine Plouf
DIRECTORS :
Blacktool Brieuc Dupont & Clément Langlais
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