LBi's Chief Creative Officer Chris Clarke, will be hosting a debate on 'The Disappearance of Digital' to kick off the relaunch of BIMA

Chris Clarke will be chairing a debate with PHD's Head of Innovation John Willshire and Creative Partner Flo Heiss from Dare on Tuesday 27th from 6:30pm at the Hospital Club. To book your places please reserve at bima.co.uk/events. This event is the first in a series of hot topic centred debates celebrating the reinvigoration of BIMA - the British Interactive Media Association. BIMA aims to change its image to appeal to a wider audience by putting digital at the heart of the new economy and Britain firmly at the centre of the global economy. BIMA officially relaunches on 6th May under the chairmanship of Justin Cooke, MD of Fortune Cookie whose intention is to make BIMA the must-join digital trade association in Britain in 2010.

Come and join the debate. The debate will centre on the topic: 'The Disappearance of Digital'. What constitutes “great work” at a time like this? Have we moved beyond pure design and technology towards work that makes a difference in people’s lives? And who are the agencies that really get it now that traditional agencies have got with the programme and “media creativity” is giving the once staid media giants an edge. What is the role of a digital specialist in all this and where do clients go to get the best result?

Chris Clarke, Chief Creative Officer at LBi Justin Cooke, Chairman of BIMA is excited about the relaunch: “Our industry is currently going through a massive transformation and BIMA is absolutely delighted to be hosting an event which challenges our future direction led by three world-class digital leaders. For anyone working or thinking about working in digital this is an absolute must-attend event.”