Kit Kat really want you to have a break - makes posters that turn into chairs.

Kit Kat want you to take a load off, have a kit kat... And to help you do so they're currently running a poster campaign where the lazer-cut wood posters could be turned into chairs. Strategically placed around large summer events, the chairs soon became the talking point of the visitors.
I bet they till furnish a few students homes. Well done.

Client: Nestlé Agency: JWT Auckland Peter Ogden (Executive Creative Director) Angus Hennah (Executive Creative Director) Jordan Young (Art Director) Mike Ramsay (Copywriter) Darryn Warhaft (Producer) Megan Robertson (Producer) Louisa Redshaw (Account manager)