MTV is coming out with a new show, a take on Jackass called "Dumb ass" and Pop-Tarts will be the sponsor. Pop-Tarts will use the line "Parents don't get them", and will run on-pack promotions for the show as well as air ads during it.
Why "Dumb-ass"? It fits Pop-Tarts target market like a hand in glove, a quick look at a pack shows inane Warming Instructions, as if one couldn't figure out to "Remove pastry from pouch" before "warm pastry in toasting appliance". Crazy kids out there have already done jackass/dumbass combos and set strawberry pop-tarts on fire in toasters just for the heck of it.
Michael Allen, marketing director at Kellogg's, said to the MediaBulletin: "Sponsoring the Dumb Ass strand on MTV will enable Kellogg's Pop Tarts to associate with well-established programming that matches the irreverent and non-conformist values of Pop Tarts."
We think that Pop-tarts will be right at home on this show.
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Um, that "kid" who's burning the pop-tarts is middle-aged.
Pop-Tarts are NON-CONFORMIST? WTF?
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Permalink.. or at least that's what telling myself all week (birthdayblues - ssshhhhhh!).
That non-conformist quote cracks me up.
That page is ancient, gotta love it. Here's another one with a double-barreled toaster! Burn pop-tart, burrrrn!
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Permalink(Shakes fist and waits for MTV's Ass starring Donkey from Shrek to debut.)
BTW, mi cumpleanos es manana!
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Permalinkoooooh, another gemini - happy birthday to you in... 1 and 1/2 hour in my timezone. :)
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PermalinkThank you so much.
Muchas gracias amiga y super-gracias a Goya!
Another 2-face? I love you, er...um...I hate you. YAY!
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Permalinkel s
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PermalinkNon-conformist rectangle shaped fire hazardous fruit'n'bread gunk no less.
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Permalinkel mio es hoydia, el de mi padre es manana y el tuyo es el sabado.
que chevere!
GUEY! GUEY! GUEY! WHAT DID YOU SAY? FINALLY A COLD LATINA? HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHHAHHAHA!
Hay, mi estomago!
Que cerveza te prefieres?
Hit me off with some of that tongue-twisting dutch lengua. Hahaha.
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