Keck Medicine of USC “Beyond” (2022) :30 (USA)

Today, Keck Medicine of USC, one of the leading academic medical health systems located in Southern California, announces the launch of its new campaign “Limitless.” The effort marks the first execution developed in partnership with full-service advertising agency Doner since being awarded the business last fall. Doner – which works with health and wellness companies ranging from Johnson & Johnson to Cue Health to Hackensack Meridian Health – will lead brand strategy and creative across campaigns including TV, creative, print, Out-of-Home, radio, and digital for the nationally ranked health system. 

“The Keck Medicine physicians, health care professionals and staff are dedicated to empowering patients to reach their potential as together we strive to make the impossible possible,” said Jeana Rettig, Chief Marketing and Communications Officer, Keck Medicine of USC. “Doner has deep expertise in the field, and it’s been a pleasure to partner with their team on this effort.” 

The “Limitless” campaign marks a brand evolution and positions Keck Medicine as a leader in the Southern California market. The spot showcases how Keck Medicine goes further every day for their patients, empowering everyone who comes into contact with Keck Medicine to fulfill their greatest potential. A trusted leader in quality health care, it combines best-in-class physicians, access to innovative research, and state-of-the-art facilities to provide highly specialized care for patients that is innovative, personalized, and compassionate. The campaign also features 15-second online video and radio spots that will launch regionally in the Los Angeles market, in addition to print, Out-of-Home, and digital banners.  

“Through this campaign and new partnership, we’ve had the opportunity to help Keck Medicine cut through the clutter. Our goal was to show how it helps patients across and beyond Southern California, a message we’ll continue to reinforce as we move forward together,” said Doner CEO David DeMuth.  

Team Credits

Agency: Doner

Jason Kessler, Associate Creative Director

Jennifer Lau, Associate Creative Director

Jason Gaboriau, Chief Creative Officer

Autumn Hines, Executive Producer

Brian Reyes, Producer

Peter Macari, VP, Brand Leader

Lauren Prince, President

Perry Cottrell, SVP, Director of Client Service

Megan Myers, Brand Leader

Lauren Turner, EVP, Brand Strategist

Curfew Productions

Madeline Kelly, Director

Nomad Editing Co.

Fabian Halabou, Music Producer

Sounds Delicious, Music Production