Most sports brands tout performance. For Kalenji it's all about pleasure. For their new shoe, Kalenji and Rosapark decided to have some fun by creating a menu where you pay in kilometers. I love this. Because here's the thing: I don't go to the gym three times a week and deal with the Bros and bike twenty miles on the weekends early before the touristas come out because I like doing it. I do it so I can stuff my face with good food and not worry about gaining weight because I'm burning off more calories than I take in. Finally, a sports brand that gets me. Don't live to run. Run to live. Hell. Yes.
Rosapark
Co-founders: Jean-Patrick CHIQUIAR / Jean-François SACCO / Gilles FICHTEBERG
Account Management: Victor FAUBERT
Strategic Planning: Sacha LACROIX / Mickaël MOUGENOT
Creative Directors: Mark FORGAN / Jamie STANDEN
Artistic Director: Julien SAURIN
Copywriter: Nicolas GADESAUDE
Birth
Producer : Hugo NATHAN-LEGRAND
Director : Vincent RODELLA
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
