Using red inked thumbs and social media, they spread the word and show their numbers so Kafa makes the national parliament of Lebanon understand that they need to vote to create the anti domestic violence law if they want to stay in parliament.
Client KAFA
Product WOMEN’S RIGHTS NGO
Entrant LEO BURNETT BEIRUT, LEBANON
Type of Entry PR: Digital & Social
Category Use of social in a PR campaign
Title VOTE FOR US. WE'LL VOTE FOR YOU
Product/Service WOMEN’S RIGHTS NGO
Entrant Company : LEO BURNETT BEIRUT, LEBANON
Advertising Agency : LEO BURNETT BEIRUT, LEBANON
PR Agency : LEO COMM BEIRUT, LEBANON
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