Nonfiction Spots commercial director Jessica Yu has been working very closely with P&G and the creatives at Leo Burnett, Chicago, on an 11-spot broadcast campaign for a fairly massive campaign promoting the 50th Anniversary of Secret. The project has included recent Times Square promotions, ShareYourSecret.com website, etc. In addition to traditional broadcast channels, the spots along with a behind-the-scenes video featuring Jessica talking about the experiences on the set filming women as they reveal their secrets in the campaign.
Jessica went to great lengths to organize the production and to work closely with the agency and the talent (who are indeed "real people"/non-actors), to ensure that the talent's participation in this experience would be very positive.
Spots inside....
The Bribe
The Tattoo
Monia and Cheyenne
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
