To promote a new production company called "Jealous lovers", the jealous lovers targeted
four of New Zealands top creative directors. Or rather, their poor poor vehicles.
They researched to find which competing production companies they had recently shot commercials with. Then they attached tailor made decals to the windscreens (looks quite real doesn't it?). They also fixed magneted axes and attached them to the bonnets - the pickaxes had Jelous Lovers production company website address on it.
Insiders at the agencies then informed their CD's that their car was trashed, and when the creative directors went out to inspect the damage, their reactions were filmed and can be seen on jealouslovers.tv
Agency: Ogilvy Auckland
Jeremy Taine (Executive Creative Director without a tainted car - SO FAR, dum dum DUM!)
Damon O'Leary (Creative Director & Art/copy)
Basil Christensen (Creative Director & Art/copy)
Tom Paine (Art Director´& Copywriter)
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Bravo. This approach is fresh, witty, and even comes with lots of fun visual aids.
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PermalinkThe pickaxes are my personal favorite touch. That would send me from angry to heart attack if I saw it on my car.
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PermalinkIt seemed at first, that there was a bit of gender mixing (or perhaps homosexual referencing) in the attacks. Then I realized that the people mentioned (e.g. Adam Stevens) must be specific people from the other production companies. Still, somewhat confusing. Other than that - SUPER!
(P.S. Åsk - I would imagine that I would go from shock+heart attack, to angry, and finally to grudging admiration for the effectiveness of the pickaxes).
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PermalinkAdam stevens is a director, usually does quite funny stuff but the latest we have from him here is that scary Binge Drinking Awareness campaign.
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PermalinkJust as I suspected.
Only confusing initially, probably because I don't know the directors and camera people from various agencies/production companies.
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