Is it subliminal advertising or ad creep?

The Observer reports on subliminal tactics being taken up by tobacco firms.

Internal marketing plans, drawn up by the company last year and obtained by The Observer, show that Philip Morris offered financial incentives to managers
to fill their bars with furniture bearing the Marlboro logo or place its branded ashtrays and vending machines in areas where smoking is allowed.

'Should you take up this offer [of ashtrays], Philip Morris will give you a £20 music voucher from HMV as a token of their thanks,' the marketing teams were instructed to tell the managers.

The company also experimented with subliminal ways of communicating its brand, through themed bar areas which could be put up at major social events, and did not feature the Marlboro logo or its packaging. These 'installations', as they were called, created lounge areas by placing comfortable red sofas in front of video screens showing scenes redolent of Wild West 'Marlboro country' to convey the essence of the cigarette brand while circumnavigating sponsorship bans.

Some creepier ad creep, but ad creep nonetheless.