This spot , directed by Johnny Kelly of Nexus for Cole & Weber United & IOC, uses stop motion to animate hundreds of individual paper collages, each hand-cut and torn. In one continuous shot, we are taken on a journey as each Olympic symbol seamlessly segues into the other. Plus the flute music reminded me of the whistling in "Five Years Time" from Noah and the whale so now I'm humming that song. damn earring that one
Client: International Olympic Committee
Agency: Cole & Weber United
Title: Olympic Spirit
ECD: Todd Grant
ACD/CD: Scott Fero
Sr CW: Jacob Baas
CW: Greg Lane
Executive Producer: Pete Anderson
Production Company: Nexus
Director: Johnny Kelly
Executive Producers: Charlotte Bavasso & Christopher O’Reilly
Producer: Christine Ponzevera
Animation: Nexus
Compositing: Nexus
Music: Shugo Tokumaru
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That's a very creative ad. I really like how they incorporated many different parts of the Olympics and meshed them together with the animations. Plus, the music and colors portrayed a happy and exciting tone to draw in viewers. I feel like it brings a sense of unity to the Olympics, as well.
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