Give joy to the neighbor who rocks out quietly after ten. Conceived by Energy BBDO and directed by Aaron Ruell
The campaign encourages people to “Joy Someone” by giving special holiday scratch-off tickets to the unsung heroes in their lives. Central to the campaign is an unexpected retro version of the holiday classic “Joy To the World” arranged by Spank Music. The track features insightfully humorous new lyrics that celebrate people like “…the guy who took away your futon,” “…the pizza guy who pre-blots your pizza” and “…the lady who made you a giant cat tower.” Ruell’s distinctive visual style brings an unexpected combination of humor and nobility to these people.
CLIENT: Illinoisl Lottery
BRAND: Holiday Promotion
PRODUCING AGENCY: Energy BBDO
SPOT TITLE(S): "Joy Someone" US, "Joy Someone" Hispanic
CHIEF CREATIVE OFFICER: Dan Fietsam
AGENCY HEAD OF PRODUCTION Brigette Whisnant
EXECUTIVE PRODUCER: Pam Pietrowski
CREATIVE GROUP HEAD(S) Grant Tennison
COPYWRITER: Jonathan Ozer
ART DIRECTOR: Isabela Ferreira
PRODUCTION COMPANY Biscuit Films
DIRECTOR Aaron Ruell
MUSIC HOUSE: Spank Music
EDIT HOUSE: Whitehouse
EDITOR: Matthew Woods
VO TALENT: Jay Marks
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