Ikea - Giant (2003) Outdoor (Netherlands)

Part of a campaign to establish IKEA as the ideal place for family furniture, giant 17-metre footsteps were laid out leading to an IKEA store. Strawberry Frog sent photographs taken from above to press and TV stations.

Client: Ikea

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 5 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
Dabitch's picture

Wow...

Though they look like a photoshop job I dearly hope they're not. Because if they're not, it's cool as all get-out!

kurtberengeiger's picture

I have to agree that this reeks of Photoshop. And besides that, I wouldn't mind if someone explained the idea behind it all again...