Mother, London have had a blast herding "100 cats" through the Wembley branch of Ikea for this advert. Kittens sit in cups, there's slow motion footage of cats jumps, a big white fellar named Leo explores all the easy open drawers available and soon they settle down, taking catnaps everywhere. Home. It's full of cat hair.
I love it. I'm a sucker for cats, you know. My only raised eyebrow is with the shot of spotty-furry guy pulling his head out of the "minnen" bed. That's the very same bed a four year old girl suffocated in attempting a similar move as the cat. If I were the client, I'd ask you to replace that with another beauty-shot.
For bonus furry love, check out the making of video Ikea, herding cats.
Mother, London
Post Production: Absolute Post
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
I love it. You make a mean client, that shot in the bed is adorable.
- reply
PermalinkYeah, I'd be a super-mean client. ;) Don't get me wrong, I love this too. It elevates Ikea from flat-pack furniture to one-stop-home-shopping with catlike grace.
Yeah. I just said that.
- reply
Permalink