IBM Watson - The North Face / Tom Spaletto (2016) :30 (USA)

According to Tom Spaletto, President of The North Face, IBM's Watson is a valuable partner in enhancing customer gear recommendations. During a demonstration, Spaletto quizzes Watson about a hypothetical trip to Yosemite in June, and Watson impressively uses location and weather data, among other factors, to provide a tailored list of options.

Client: IBM
Ad agency: Ogilvy
Tagline: “Outthink.”

Production company: PYTKA
Director: Joe Pytka

Media agency: Mindshare

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