I Wonder If She Drives A Hummer?

While perusing the trade wires, I, umm... "happened" upon this doozy from the evil world of direct marketing.

"Blech," you say. "Direct marketing sucks."

I agree, but this one got to me. Seems DM Pro Diane Silverman coined a new demographic term, and is quite proud of it... Suburban Professional Unmarried No Kids, or SPUNK.

Seems nobody's had the heart to tell her what that means outside the 'burbs.

For added effect, consider this quote from her in the story...

“It’s like my life exploded,” she said.