In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking. New possibilities.” The sensual campaign can be admired on the internet as well as television.
Agency: Fitzroy Amsterdam
Strategy: Jur Baart
Art director: Wouter Vanhaeren
Copywriter: Merlijn van Vliet
Production: 100% Halal Productions
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I am so buying that car.
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PermalinkI am so buying that car.
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PermalinkQuite explicit for a car ad I'd say.Anyways,I like the thought process. Bizarre concept I'd say but still new perspective. Actually from creative point of view, the ad makers have put in quite a lot of effort to create the ad but the concept seems rather familiar.Certain aspects can be predictable in the add.I'd rate the add as passable just because they have managed to integrate the features in quite a different way.
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PermalinkSEX SELLS!
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