HTC - Detour - (2011) - (UK)

This large scale viral campaign is designed to encourage people to get on their bikes and explore their local surroundings in unusual ways. Following the HTC Detour team, which is made up of cycling professionals including record breaking German cyclist and HTC Highroad member, Erik Zabel, plus sponsored talent and enthusiasts from all around the world, the film takes you on on a cycling ‘detour’ through Warsaw exploring some of the city’s most unusual places to which cyclists are not normally given access.

Executive Creative Director - Wayne Guthrie, Ben Little
Art Director - Victoria Fulton
Copywriter - David Curzon, George McDonaugh
Agency Producer - Selina Dey
Production assistant - Georgia Dickinson
Account Management - Zöe Kretzschmar, Lindsay Barnes
Film Prod Co: A+ / Academy Films
Director: Seb Edwards
Producer: Dom Thomas
Dir of Photography: Lasse Frank
Post-Prod House: MPC
VFX Producer / Supervisor: Abisayo Adejare
Editing House: Trim
Editor: Tom Lindsay
Audio House: Wave