This campaign is for the Government of Canada, intended to raise awareness of the many ways caregivers (professionals, friends, or even family) can coerce elderly people to give them money. The ads are currently running online in Canadian national mainstream media.
Agency: Acart Communications, Canada (http://acart.com)
Senior Creative Director: John Staresinic
Creative Director: Tom Megginson
Associate Creative Director: Vernon Lai
Art Directors: Kerry Hodgson, Javier Frutos
Copywriters: Tom Megginson, Vincent LeBlanc
Production Manager: Lynn Norris
Agency Producer: Pierrette Bornais
Account Director: Gillian Todd-Messinger
Account Manager: Tania Glithero
Media Strategy: Sue McKinney, Kevin Scannell, Natalie Lafleche
Production House: La Cavalerie (http://www.lacavalerie.ca)
Director: Dominique Laurence
Producer: Émilie Heckmann
Production Manager: Sébastien Poussard
DOP: Jonathan Decoste
Artistic Director: Susan MacQuarrie
Editors: Hubert Hayaud, Benoit Marcoux
Stylist: Marie-Claude Guay
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