Here's what fishing without ChromaPop looks like

Here's a web series for SMITH Optic’s popular ChromaPop sunglasses. These sunglasses make everything crystal clear and optimize colors to make spottin' them fishes easier. Eight out of ten people prefer them. So this web series answers the old "who are the other two," question. Enter: Frank and Marty a father and son-in-law team of Florida charter boat fishermen. They don't like ChromaPop because they think it gives fishermen an unfair advantage.

The content was created by MING Utility & Entertainment Group and advertising legend and MING Founding Partner and CCO Linus Karlsson, This is his first directorial effort in fifteen years.

Check out the long form below and go to Frank and Marty for more info.

Client: SMITH OPTICS
Agency: MING UTILITY AND ENTERTAINMENT
Chief Creative Officer: Linus Karlsson
Head of Production: Brian DiLorenzo
Creative Director(s): Rasmus Keger,Joanna Crean
Creative(s): Johan Leborg Natalie Kocsis
Titles/Graphics: Olga Vladova
Client Manger: Lynn Hurley
Production Manager: Ilaria Conte
Production Company: M SS NG P ECES
Director(s): Linus Karlsson,Josh Nussbaum
Executive Producer(s): Ari Kuschnir, Kate Oppenheim, Brian Latt
Head of Production: Dave Saltzman
Producer: Brian Quinlan
Director of Photography Adam Jandrup
Assistant Director Dafna Harrison
Art Direction Mark Dillon
Production Supervisor Joe Falasca
Editorial: JUMP EDITORIAL
Executive Producer:
Wade Weliever
Editor(s): David Johnston, Luis Moreno
Assistant Editor: Mickey Micklos
Music/Mix: WE ARE WALKER/HEARD STUDIOS
Music Producer: Peter Gannon
Music Producer: Rachel Rauch
Producer: Heath Raymond
Engineer: Mike Vitacco
Color: COLOR COLLECTIVE
Colorist: Alex Bickel
Executive Producer: Claudia Guevara