Beanz Meanz Heinz, and the twins ask their mother what she wanted to be when she grew up. "A famous actress" she replies, and the twins have a laugh. When she returns to sit down with them, after years have passed, she's Mollie Sugden. The brilliant touch is that the voice-over is done by John Inman. You'd never understand this ad if you haven't watched the cult show "Are you being served?" So very British, it is.
Client: Heinz