Hefty brought back the #PartyHardMoms, and turned them into #Saturbaes to drop some millennial relevant slang which the millennials won't use a year from now if they still even do. Good delivery, though. Classic execution. I can just see the instas now. "That cup tho." Also nice of Hefty to realize its strong red cups has one use and one use only: to contain tha drank.
The death metal at the end is a quite weird touch in a good way.
Agency: Havas Worldwide Chicago
Chief Creative Officer: Jason Peterson
Group Creative Director: Ecole Weinstein
Creative Director: Shelby Georgis
Copywriter: Matt Bush, Ellie Brzezenski
Art Director: Carolyn Tubekis
Co-Head of Production, North America: Dave Evans
Executive Producer: Brigette Whisnant
Producer: Jordan Sider
Group Account Director: Lisa Evia
Account Executive: Caitlin Kennedy
Production Company: One Thousand Percent
Director(s): Antonio Santos, Phil Pinto
DP: Sam Wootton
Producer: Kris Rey-Talley, John Condne
Post Production: Studio 6 Chicago
Executive Producer: Lauren Shawe
Producer: Jordan Sider
Editor: Kelsey Moher
Senior Audio Engineer: CRC, Mark Ruff
Color Grade: Elliot Rudmann, NOLO Digital
CG Graphics: Feral/Jon Gallo
Havas Media:
Group Account Director: Vanessa Watts
Account Director: Bethany Whipple
Account Director: Liz Gaydos
Media Supervisor: Jenny Lazaroff
Media Planner: Briggs Horn
Media Assistant: Lauren Tamm
Director, Socialyse: Liz Brock