"Though her name may be unfamiliar to young people, Anita Hill's testimony...." is the line that really hammers home that this cliff notes of history is targeted at millennials and I am officially old. HBO approached Mixtape Club to create this animated cliff notes of recent history, to serve as a historical primer for the HBO film starring Kerry Washington as Anita Hill.
Marking its first collaboration with HBO, Mixtape Club was heavily involved in the production of the promo, from concept development to animation to music and sound. Visually led by creative director Dennis Go, Mixtape Club chose to unfold the story with a mixed-media collage animation comprised mostly of elements designed and illustrated from scratch and historical photographs.
“We love when clients want to create out-of-the-box promos like this one,” remarks Chris Lenox Smith, executive creative director and partner, Mixtape Club. “The creative challenge was taking the wealth of information in the script, and visualizing it in a crafty, engaging way.”
Client: HBO
Production Company: Mixtape Club
Executive Creative Director: Chris Smith
Creative Director: Dennis Go
Producer(s): John Catapano, John Holt
Storyboards & Animatic: Mary Varn
Designer(s): Luciano Tapia, Lindsey Mayer-Beug, Tavet Gilson, Arthur Hur, Dennis Go
Animators): Mary Varn, Josh Goodrich
Luciano Tapia, Adam Sacks, Tavet Gilson, Dana Wulfkotte, Dennis Go, Arthur Hur
Sound Design & Mix: Mixtape Club
VO: Cherelle Cargill
Audio Engineer: John Parthum
Music: Mixtape Club Music
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