Halfords remembers childhood, when nothing, nothing, could beat a bike. They show a crisp cold winter day and how the neighbourhood kids roll out on their new freedom wheels gifted them for christmas. Captures the feeling quite well. Knowledge well sold, I'm sure many parents in the UK will nod knowingly and make adjustments to the christmas shopping list after viewing this ad.
Agency: Mother London
Client: Halfords
Editor: Dan Sherwen
Editing House: Final Cut
DOP: Andre Chemetoff
Director: Aoife McArdle
Production Company: Somesuch
Sound: 750 MPH
Sound Engineer: Sam Robson
Music: Cairobi "Zoraide"
Record Label: Week of Wonders
Post: Finish
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