Guitar Hero Live "Win The Crowd" (2015) :90 (USA)

James Franco: "Oh, c'mon! Who brings a 'You Suck Sign,' to a concert?
Lenny Kravitz: "James Franco fans, apparently."

The new campaign for Guitar Hero Live has dropped and it features Lenny Kravitz and James Franco rocking out and talking trash. Kudos to Kravitz for having a sense of humor about his split pants, too. As well as Activision for letting destroying its product in a commercial. What an epic guitar smash. Guitar Hero actually looks like it'll be fun to play.

How much you want to bet "Kravitz it up a little," will become a thing?

Brand: Activision/Guitar Hero
Chief Executive Officer: Eric Hirshberg
Chief Marketing Officer: Tim Ellis
VP, Consumer Marketing: Ian Trombetta
Senior Manager, Consumer Marketing: Orlando Baeza
Coordinator, Consumer Marketing: Jared Castle
Project: "Win the Crowd" Guitar Hero Live Launch Trailer
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Executive Creative Director: Bryan Rowles
Group Creative Director: Frank Hahn
Creative Director/Designer: Peter Vattanatham
Creative Director/Writer: Tim Wolfe
ACD Writer: Evan Brown
Sr. Designer: Jon Hall
Writer: Ryan Iverson
Group Strategy Director: John Graham
Group Strategy Director: Bryan Smith
Sr. Strategist: Hamish Cameron
Strategist: Jake Watt
Group Brand Director: Mike Parseghian
Brand Director: Torie Gleicher
Brand Manager: Sarah Donze
Brand Coordinator: Mariam Al-Hooty
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Producer: Dan Ruth
Sr. Film Producer: Kara Fromhart
Sr. Film Producer: Zeynep Taslica
Sr. Film Producer: Dave Stephenson
Director of Business Affairs: Michelle McKinney
Business Affairs Director: Alex Lebosq
Business Affairs Coordinator: Ashley Pesses
Production Company: Caviar
Director: Jonathan Krisel
Executive Producer: Michael Sagol
Director of Photography: Damian Acevedo
Head of Production: Kelly Bowen
Line Producer: Jeff Tanner
Edit: Rock, Paper, Scissors
Editor: GH LIVE: David Brodie & Gabriel Britz
Editor: GHTV Carlos Arias
Post Producer: Dina Ciccotello
Recording & Mix: Lime Studios
Audio Mixer: Zac Fisher
Audio Assistant: Kevin McAlpine
Executive Producer: Susie Boyajan
VFX/Online: Method
Senior Flame Artist: Thomas Downs
Producer: Sumer Zuberi
Telecine:CO3
Colorist: Siggy Ferstl
Producer: Matt Moran