Ripple Effects Interactive and Red Tettemer launched GroundhogCrossing.com on behalf of the Pennsylvania Tourism Office. The online campaign intended to generate some buzz around one of Pennsylvania's oldest and most revered holidays, Groundhog Day (Friday, February 2nd, 2007).
The premise is that the Groundhog's counterpart, the Shadow, has fled Punxsutawney, overwhelmed with the pressure that 96 out of the last 120 years, the Shadow has been the cause of another six weeks of winter. Missing his lifelong friend, the Groundhog makes a literal cross-country trek to recover the Shadow and return to Pennsylvania in time for Groundhog Day 2007.
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