Last week Greenpeace raised $20,000 in donations in just one day to get this TV ad shown during Channel Nine’s Friday Night Football broadcast in Australia. The advert sharply attacks Coca-Cola for lobbying against the recycling scheme in Australia.
The ad was pulled just minutes before it was supposed to air after being deemed “too offensive” by channel Nine. Greenpeace quickly blamed Coca-Cola and other beverage makers for putting pressure on Channel Nine to stop the ad from airing;
“They took the money and now they’ve bottled it. Coke has been accused of bullying politicians into blocking cash for containers. It’s a reasonable assumption their influence is behind Channel Nine’s last-minute choking.”
-- Greenpeace, Reece Turner
Client: Greenpeace
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