(NY, NY) The creators of ultra-premium Tequila Gran Centenario have announced the launch of the brand 's first-ever print advertising in Los Angeles. Created by Arnell Group, the new creative features the illustrated Gran Centenario angel that appears on the bottle label and identifies Gran Centenario as "the most tempting Tequila on earth." It playfully asserts that Gran Centenario's quality is so exceptional that it must be sent from heaven.
In the ad, the fallen angel tempts us with a bottle of Gran Centenario next to the phrase "Heaven's Been Missing an Angel.” As legend has it, the angel guards each batch of Gran Centenario Tequila as it is aged in French Limousin barrels to ensure its superior quality. As the Tequila matures, a small percentage of the distillate evaporates - this is known as the “angel's share” - her reward for watching over the casks.
“The fallen angel was an obvious choice for the advertising because she captures the full spectrum of Gran Centenario's personality,” commented Peter Arnell, Chairman and Chief Creative Officer, Arnell Group. “She is the embodiment of Gran Centenario. It's devilishly good."
"Given that Los Angeles is the leading Tequila market in the United States, it's the ideal place to launch our print advertising,” said Onute Miller, Brand Director for Gran Centenario Tequila. “ We believe the creative concept cleverly communicates the outstanding attributes of our unrivalled and supreme collection of 100% Agave ultra-premium Tequilas.”
The ads begin appearing this month in magazines such as Angelino, LA Confidential, Los Angeles Magazine and Wine Spectator.
About Gran Centenario:
Handcrafted in Jalisco, Mexico, Gran Centenario's select portfolio of 100% Blue Agave Tequilas are made using the original Selección Suave (smooth selection) process devised by its creator, Lazaro Gallardo, in 1857. This unique process blends newly rested Tequilas with the smoothest, aged Tequila reserves creating the highest quality and best tasting Tequila available. The result is a collection of three award-winning, ultra-premium Tequilas - Plata (silver), Reposado (rested) and Añejo (aged) - each one heralded for their fine quality and unique flavor. Gran Centenario is distributed in the United States by SKYY Spirits, a global spirits company based in San Francisco.
About Arnell Group:
Founded in 1980, Arnell Group has helped to conceive and market new brands such as DKNY, and to transform established brands such as Samsung. Clients include Con Edison, DaimlerChrysler, Electrolux, Jose Cuervo International, Masterfoods, New York City Fire Department, PepsiCo, Pfizer, Reebok and Unilever. Headquartered in New York City, Arnell Group is an independent unit of Omnicom Group (OMC).
Update: Here is the ad:
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
