ALl of the creatures of the sea agree, you can trust that yellow-raincoat clad dude. Mer-bros, which are male mermaids who like to lift conk-shells and do crunches, a castaway and even Poseidon agree: Gorton’s Fisherman is a name you can trust.
The entire series of these quirky characters was shot on White Point Beach in San Pedro, California, and directed by Hungry Man’s Conor Byrne. Legacy Effects, the force behind the costumes in Marvel’s movie franchise, created the costumes for characters of the sea – who were complimented by the same slicker-clad Fisherman introduced in last year’s campaign.
Agency: Connelly Partners
Chief Creative Officer: Alyssa Toro
Associate Creative Director: Carissa Mak
Senior Copywriter: Michelle Ellis
Director of Production: Barry Frechette
Broadcast Producer: Lauren Lukacsko
Production Company: Hungry Man
Director: Conor Byrne
Editing House: Peel & Eat
Editor: Pete Warren
Producer: Joel Walker
Color & VFX: Filipp Kotsishevskiy
Audio Mix: Brian McKeever/Soundtrack Boston
Director of Brand Leadership: Dana Wantman
Account Director: Hillary Williams
Brand Supervisor: Kelley Bolte
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