With Google Play Games, Android mobile game enthusiasts can now enjoy their favorite games on their PC. This new experience offers benefits such as larger screens, improved graphics and gameplay, and seamless syncing of progress and controls across all devices. The "Mobile Games are Going Big" campaign aims to raise awareness of this exciting new feature among those who may be new to playing on mobile gaming emulators on PCs. Join in on the fun and make the switch to PC gaming with Google Play Games.
One component of the campaign targets players who love casual puzzle games. Featuring popular actress and social media personality Caitlin Reilly and directed by The Office and Silicon Valley alum Zach Woods, the campaign, consisting of a two-minute and two 30-second spots, highlights three popular Playrix titles: Homescapes, Gardenscapes, and Township via a “celebrity home tour.” Fans think Caitlin plans to take them on a tour of her new coastal mansion, but quickly learn she’s way more excited to show off the homes, gardens, and towns she’s been building since her mobile games landed on PC through Google Play Games.
“We all have a favorite mobile game we find ourselves playing after a long day to wind down. Google Play Games is providing players the opportunity to experience these games in a new and exciting way..” -Raul Montes, Creative Director at Omelet
Playrix Campaign
Brand: Google Play
Agency: Omelet
Production: Imposter
Director: Zach Woods
Editorial: Cut and Run
Music & Audio: Barking Owl
Talent: Caitlin Reilly
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