Get a bucketful of free travel cards. And a bucket, too.

In Finland they have this thing called "free buckets." Agency 358 decided to hand out branded ones to advertise the travel card trial offer for Helsinki Region Transport. Apparently the lines lasted for hours, kind of like getting a new iPhone. Six thousand people picked up a bucket and became a walking ad for HSL. The travel card gained 11,000 new users which is almost 900,000 Euro is added sales. Not bad at all for a city of 600,000.

Client: Helsinki Region Transport
Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Art Director: Ale Lauraéus
Graphic designer: Antti Salminen
Agency Producer: Mari Romanoff
Account Manager: Veera Kivimäki
Motion Designer: Oscar Böckerman
Photographer: Lauri Eriksson / Kuvaamo oy
Retouching: Jomppe Vaarakallo / Kuvaamo oy
Additional credits: Production company:Directors Guild
Director: Otso Tiainen
Producers: Ville Varesvuo, Juha-Matti Nieminen
DOP Jarkko Liikanen
3D + online Fake
Sound designer
Karo Broman @ Silencio
Color grading
Henri Pulla @ Pullapost