Geronimo and Initials L.A. print ads for Kasteelbier

“Investing in creative images and custom music is essential to create a compelling story that will be properly seen, experienced, and remembered by the public.” Jef Boes

The 30th anniversary of the beer brand presented a perfect chance to take action, and the two companies collaborated on an ambitious plan. Despite production challenges due to the pandemic and a war between neighboring countries, they remained committed to turning Kasteelbier's global success into a cinematic tale. Difficult times may arise, but they did not waver in their dedication.

Client: Brouwerij Vanhonsebrouck
Brand: Kasteelbier
Client Contacts: Xavier Vanhonsebrouck, Michiel Clycke, Frederic Boulez
Agency: Geronimo Brands
Creative Director: Gertjan De Smet
Creation: Gertjan De Smet & Jef Boes
Campaign Strategy: Maarten Van Daele, Gertjan De Smet
Production Agencies: Geronimo en Initials L.A.
Film Director: Jef Boes
Research: Lise Everaert, Dorien Matthys, Axelle Leus
Production lead: Lise Everaert
Local Producers: Maud Hezard (France), Anna Vyalova & Alexander Biervert van Andy Fiord Production (Russia),
Patrick Daly van Yoke Productions (Ireland), Rina Gluckman & Kamila Chantov van Untitled_Tlv (Israel), Noam Harary
van Gum Zoo Pictures (USA), Lise Everaert & Axelle Leus van INITIALS L.A. (Holland)
Casting agencies: Enjoy Models Management (France), Street casting (Russia), S.A. Ireland (Ireland) Street casting
(Israël) Street casting (USA) Steet Casting (Holland)
Local Cast: Adrien F. (France), Ilya M, Nickolai P, Anton T (Russia), Tanya V (Ireland) Kalman G (Israël) Emily S., Grant G.
(USA), Stijn D. (Holland)
Project Management: Lise Everaert, Loy Goossens
DOP: Stefan Van Diest, Ivo Nelis (France)
Camera Rental: The Movie Lot
1st AC: Patrick Nishimwe
Ga!er: Louis Philippe Beauduin
Post-Production Geronimo Brands
Head editor: Bram Dutry
Supporting editors: Olivier Lambrecht, Helena Overlaet Michiels, Sander Denayer
Color Grading: Tom Mulder, Francois Dubois
Art Direction: Gertjan De Smet
Motion & FX: Birger Platteuw, Sander Denayer
Sound Design & Mix: Raygun
Composer: Peter Baert
Sound design & Mix: Klankwerk (France)
Composer: Thomas Houthave (France)
Photographer: Jef Boes
Photo light & digital assistant: Louis Philippe Beauduin
Photo Retouche: Eclipse retouch
Campaign URL: vanhonsebrouck.be/kasteel-echte-rijkdom-vind-je-overal/