Geneva SPCA "A voice for the future" (2016) 1:52 (Switzerland)

Every year, hundreds of animals are abandoned at the Geneva SPCA. And even though shelter dogs and cats are known for having a past, the SPCA wants to concentrate on their future and how positive it can turn out. For this campaign, they got some people who adopted pets from the shelter to send in pictures of them with their pets. The SPCA then turned those photos into advertisements based on Tarot Cards Even better, the pet owners submitted moving testimonies with their photos. The end result was a very moving campaign that suggests the future can be better for both pet adopter and pet alike.

Campaign title: A voice for a future
Client's name and job title: Geneva SPCA
Creative agency: Havas Worldwide Geneva
Folker Wrage - Executive Creative Director
Gabriel Mauron - Creative Director
Thibaud Genevois – Copywriter
Simeon Brandner - Art Director
Pierre-Olivier Gardello - Art Director
Alexis Mouthon – Planner
Caroline Prince - Account Director
Yeaaah! Studio – Illustrator
Scan Graphic – Photolithography
mediatonic - Media agency