Like really expensive headphones, sports drinks are now pumping out the same storyline in an effort to be inspirational and that storyline is ignore the haters. These ads are so numerous, it has become a new category of formulaic advertising. It's kind of hard to get excited about yet another story of an overpaid athlete blocking out the "the haters," and fueling (hydrating) his drive with product.
Client: Gatorade
Agency: TBWA\Chiat\Day
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