Listen to the hypnotic chimpanzee
Short rationale: In Sweden most people eat a banana after exercising, not knowing it is inadequate in proteins and carbs.
ad agency: Saatchi & Saatchi, Stockholm
Advertised brand: Gainomax Advertising agency: Saatchi & Saatchi Stockholm Creative director: Adam Kerj & Fredrik Preisler Art director: Gustav Egerstedt Copywriter Amalia Pitsiava & Adam Reuterskiöld Production company: Hobbyfilm Director: Oskar Bård DOP: Erik Sohlström
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