Tagline: Lige over grænsen
Tagline means "Just past the line", as in that expressions but in Danish the word "border" is used.
This is a followup on the previous ad, where group of topless famale skydivers who, during their descend, come together in mid-air to spell out an advertisement for a washing machine.
Campaign is viral/digital with seeding on youtube as well a special splash page on Fleggaard's website "for the girls".
UNCLE
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The shirtless fireman with the hose... Yeah, that's.. Uhm, subtle. ;)
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PermalinkOk, now all they have to do is get the video in my wife's BlackBerry. Hum... The New York City dudes are outclassed by right-side-of-the-big-pond guys more often than not. Short film, music video and other methods are not being exploited in USofA campaigns. There are exceptions; not executed very well in my opinion. I could be wrong but that is my view. Thanks, love the backup fem. vocal too.
Sky divers & washing machines? Phrase: "That is how they get you.", applies .
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