FirstBank - #SharePants #SaveMoney (2016) :30 (USA)

Here's a local Super Bowl ad, to be aired in the end halftime in Colorado and Arizona. A man in his seventies salutes millennials - while wearing no pants.

“Everyone complains about Millennials. Nonsense. Millennials, I salute you. You save money like no other generation. You share cars, wifi passwords, canoes, deodorants. My grandson bought a pair of pants with me. They share pants. Today’s his pants day. No baby boomer ever shared a pair of pants with me.”

There is no call-to-action, and no product mentioned, only the supers, “#SharePants” and “#SaveMoney,” followed by an “efirstbank.com” signoff. A simple branding approach for FirstBank, which aims to bring in new savings accounts from a generation that is famously savings-averse. The key insight is that Millennials do “save”; they share. With the Perlorian brothers touch, this is pretty cute and will get attention among the national super bowl spots.

ad agency: TDA_Boulder, Boulder, Colo.
ECD/CW: Jonathan Schoenberg
CD: Jeremy Seibold
ADs: Haley Garyet, Barrett Brynestad
Director of Strategy: Constance DeCherney
Agency Producer: Susan Fisher
Account Dir.: Danielle Borden

Prod. Co.: MJZ, Los Angeles
Directors: Perlorian Brothers
D.P.: Sebastian Pfaffenbichler
Exec Producers: David Zander, Eriks Krumins
Line Producer: Jay Shapiro

Editorial/Post: Cosmo Street Editorial, Santa Monica
Editor: Katz
Asst. Editor: Nellie Phillips
Exec Producer: Yvette Cobarrubias-Sears
Producers: Marie Mangahas, Chelsea Spensley

Color Correct: Apache, Santa Monica
Telecine Operator: Steve Rodriguez

Mix/Sound Design: Lime Studios, Santa Monica
Engineer: Zach Fisher

Animation: Bernard Tan, Los Angeles