Adland's Dabitch was quoted in the FT Tech blog, where journalist Tim Bradshaw spied on twitter's reaction to the super bowl blackout, and concludes this was twitter gain in real-time marketing.
- Oreo got more than 10,000 retweets and counting for this spontaneous tweet:
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
— Oreo Cookie (@Oreo) February 4, 2013
Ad industry blog Adland declared: “The @Oreo twitterfeed probably won the super bowl ad chatter tonight.”
.... and they did, didn't they? You can still dunk in the dark was a pivotal moment of realtime marketing history.
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