Clemenger BBDO Melbourne says:
For Melbourne’s homeless, life is a struggle; it’s the little things like getting a decent meal that can be the most challenging. Clemenger BBDO Melbourne's task was to raise awareness for Father Bob’s Foundation and their service of providing food for the homeless. Our solution was to create three ambient stickers; A knife, a fork and a call to action. The stickers were strategically placed on bin tops around the city. The knife and fork sat either side of the bin opening to give the impression that the hole was a plate. The stickers proved quite confronting and forced people to recognise that the homeless need their help.
James McGrath, Executive Creative Director
Ant Keogh/ Grant Rutherford, Creative Director
Russel Fox, Art Director
Ant White, Copywriter
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The bin came first, of course. I must say I'm getting a bit tired of seeing ambient stuff like this, but I guess it's still clever.
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PermalinkActually so am I. Sure, I think it's clever and drives the point home very well, but ambient stuff like this is beginning to grate me simply because it adds to a messy looking city. I know that's not the point and cities are seldom clean but .. I can't help it.
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PermalinkI still really like it, though I wonder how many people look at the bin they throw something in.
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