Facebook "Subscribe" (2016) :30 (The Netherlands)

People complain about Facebook because it's not designed for them. It's designed for Facebook. IN order to keep up a facade that this isn't the case, Facebook is answering the complainers by helpfully showing them how to customize their facebook experience. Because lord knows you have nothing better to do than to micro-manage your account.

Client: FACEBOOK
VP, CMO Gary Briggs
VP, Consumer & Brand Marketing Rebecca Van Dyck
Director of Marketing Communications Jennifer Henry
Brand Marketing Communications Manager Kate Johnson
Country Marketing Communications Manager Germany Ineke Paulsen
Consumer Marketing Research Manager Rick Malins
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director Szymon Rose, Daniel Schaefer
Art Director Irene Kugelmann, Riccardo Rachello
Copywriter Mohamed Diaa
Head of Broadcast Production Joe Togneri
Head of Art Buying Maud Klarenbeek
Broadcast Producer Jaime Tan
Art Producer Rachel Perry
Planner Martin Weigel
Communications Planner Josh Chang / Wes Young
Group Account Director Kathryn Addo
Account Director Eleanor Thodey
Account Manager Louise Rahman
Studio Artist Noa Redero
Project Manager Loes Poot
Business Affairs Kacey Kelley
FILM PRODUCTION
PRODUCTION COMPANY RADICAL MEDIA
Director Ralf Schmerberg
Director of Photography Ralf Schmerberg, Katja Oortman
Producer Birgit Damen
Executive Producer Ben Schneider
EDITING COMPANY CROSSHILL STUDIOS
Editor Bobby Good
AUDIO POST WAVE AMSTERDAM
Sound Designer/Mixer Alex Nicholls-Lee
Audio Post Producer Mirjam Gevers
MUSIC Extreme Music / Premium Beat / Bruton Music / Audionetwork / Hummingbird Music
POST PRODUCTION GLASSWORKS AMSTERDAM
Flame Kyle Obley
Design + Animation Kerry Murphy, Gregory Solenström
Colorist Matt Hare
Producer Jason Bartnett
Head of Production Anya Kruzmetra
PRINT PRODUCTION
PRODUCTION COMPANY APRILMAY
Photographer Katharina Poblotzki @ Soothing Shade Berlin
Executive Producer Christian Jacks