ESPN are flaunting what they do that those streaming network and subscriber TV channels don't do - and that is air games live. An entire campaign has been created around this insight, illustrating the urgency of ESPN’s live content and how other media - like social or streaming media - can simply wait.
In this ad, a woman flipping through her movie queue, contemplating her options based on a recommendations algorithm. But then she realizes her team is about to play a potentially historic game on ESPN and unlike a movie, she must watch the game right then or be left out. This would indeed be the only reason I'd get ESPN, I'm a football (soccer to you US folks) addict.
Ad agency: 72andSunny’s New York
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