To celebrate its 80th anniversary, Elite chocolate decided to celebrate with other 80 year olds who grew up with the chocolate. This case study shows how they surprised a few people in fun and unexpected ways. In an ever-increasing ageist society, it's nice to see some older citizens getting some love.
Agency: BBR Saatchi and Saatchi
C.E.O: Yossi Lubaton
Executive Creative Director: Nadav Pressman
V.P. Creative Director: Amir Ariely
Copywriter: Eran (Shushu) Spanier, Tomer Gidron
Art director: Aia Kujnitzky
V.P Group Account Head: Maya Salomon
Account Supervisor: Yogev Atoon
Account Executive: Shirel Moshe
V.P Production & Content: Dorit Gvili
Production manager: Bosmat Marmarely
Head of Strategic Planning: Shai Nissenboim
Planning Supervisor: Roni Arison
Strategic Planning: Lora Goichman
Director: Guy Michael
Production company: P.O.V.
Elite General manager, Fun & Indulgence Division: Eyal Dror
Elite Chocolate & Pastry Marketing director: Shay Haguel
Elite Chocolate category manager: Hila Elad
Elite Digital manager: Limor Barnea
Elite Brand Manager, Chocolate: Idit Maor
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