Here's a fun metaphor for the economy, for El Cronista magazine. To get young people interested in the economy they took those boring and sterile graphs and charts depicting historical economic crises and recreated them in the air by an acrobatic airplane flying at 16,500 feet. That should sure get the message across!
Client: El Cronista
Agency: Grey Argentina
Executive Creative Director: Diego Medvedocky
Creative Directors: Alejandro Devoto / Martín Stuart / Hernán Kritzer / Lisandro Cardozo
Account Exectutive: Florencia Arduino / Miriam Di Pascale
Agency Production: Juan Carlos Barrios / Viviano Romero / Florencia Orban
Production Company: Castadiva Buenos Aires
Director: Marcelo Szechtman
Agency Editor: Viviano Romero
Executive Producer: Valeria Magrini
Post-production: 4Humans
Music Company: Papa Music
Client Approval: Federico Erhart / Nerina Barros / Florencia Sanchez
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