Eastpak - Built to Resist / Guitar Battle- (2010) :55

Forget the streaking skateboarding little person, here we see a hard rock guitar battle where the Eastpack backpack suddenly transforms into a yellow-clad guitar god who sets his strings on fire. Yeah, I'm not even trying to understand this one. But it's awesome.

Eastpak: “Aka” (director's cut)
Agency: Satisfaction, Brussels
Creatives: John Israel, Anthony Collard
Agency Producer: Ariane de Siron

Production Company: Caviar, Belgium
Director: Julian Pugsley
Line Producer: Cliff Schumacher
Director of photography: Jeff Venditti

Edit House: Lost Planet
Editor: Charlie Johnston
Telecine: The Mill
Colorist: Fergus McCall

Eastpak: “Skatestreaker”
Agency: Satisfaction, Brussels
Creatives: John Israel, Anthony Collard
Agency Producer: Ariane de Siron
Production Company: Caviar Belgium
Director: Julian Pugsley
Line Producer: Cliff Schumacher
Director of photography: Jeff Venditti

Edit House: Lost Planet
Editor: Charlie Johnston/Josh Schaeffer
Telecine: Lost Planet
Colorist: Paul Snyder

Eastpak: “Battle”
Agency: Satisfaction, Brussels
Creatives: John Israel, Anthony Collard
Agency Producer: Ariane de Siron

Production Company: Caviar Belgium
Director: Julian Pugsley
Line Producer: Cliff Schumacher
Director of photography: Jeff Venditti

Edit House: Lost Planet
Editor: Paul Snyder
Telecine: Lost Planet
Colorist: Paul Snyder