East Pleasant Adds EP Brad Edelstein

East Pleasant is pleased to announce the addition of Executive Producer Brad Edelstein to its team. A versatile and experienced producer with a keen eye for talent and abundant relationships throughout the advertising space, Edelstein will be a key advocator and connective force for the East Pleasant brand. He has helped to execute numerous award-winning projects, building a portfolio that includes FWAs for Sailor Jerry and GEICO, a live-action web series for Yahoo!, an experiential event with Intel, a microsite build for Lowe’s, and Miller Lite’s The Internship campaign.

“As the advertising world grows and changes, it’s important that East Pleasant stay at the forefront of the industry,” notes East Pleasant Founder and Director David Weinstein. “Brad is a natural born leader and facilitator, qualities that have made him indispensible in the creation of some highly effective campaigns across a variety of media and disciplines for really well-respected brands. We’re confident that he will deliver the same for all of our clients at East Pleasant.”

In addition to his recent work, Edelstein has worked with top agencies Saatchi & Saatchi, BBDO, VICE, 360i, Martin Agency, Grey, Mullen and Ogilvy & Mather on spots for HBO, AT&T, Starbucks, Lenovo, New Balance, IBM, Coke, and IKEA. He joins East Pleasant after spending a year as head of business development and production at Mohawk Digital. He also worked at Click 3X, simpatico, MacGuffin Films and Final Cut.

“East Pleasant is today’s full service production company,” notes Edelstein. “Whether the project is scoped for TV, web, or an experiential piece, they know how to create and execute the best strategic approach. What other production company can take a 90-year-old married couple with no on-camera experience and make them into national celebrities over night, but also has the problem solving and creative ability to broadcast a 2-week 24-hour live campaign with ESPN? It’s their can do attitude that truly excites me and inspires their loyal fan base. I’m supremely excited.”

Edelstein’s signing arrives just as East Pleasant relaunches its website with a sleek new design that will prove the perfect canvas to showcase the company’s creative output.

Company principals – which include Directors/Founders Damien Drake, Stash Slionski, Xander Strohm and David Weinstein – oversee a diverse, globetrotting team of producers, directors and editors who focus on shooting beautiful imagery that tells relevant stories. This group has produced work for some of the most recognizable brands in the world – Nissan, Nokia, Nike, Kenmore, Clinique – while teaming with top agencies Wieden + Kennedy, TBWA, JWT, Time Inc., and Skinny to name a few.