Dunkin' Donuts wanted to create awareness around the fact that their Iced Coffee is a perfect way to get a boost, even in the winter. Studiocom created a web-only video strategy to reach a younger demographic that reinforced this idea. And, what says energy in the winter better than a penguin? A guy in a penguin suit! A series of videos will be launched over the next few weeks and be promoted through Dunkin' Donuts social channels, YouTube, Twitter and Facebook.
Client: Dunkin' Donuts
Agency: Studiocom
Group Creative Director: John Gonnella
ACD/Copywriter: Jane Goldman
Art Director: Raquel Jácome
Account Director: Kelly Rogers
Project Manager: Molly Sherman, Amber Ayer, Julie Casso
Production Company: Element Productions
Executive Producer: Eran Lobel
Director: Marc Colucci
Producer: Meriden D'Arcy
Offline Editor: Kat Baker
Online Editor: Christopher Santo
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"Januray 20th is observed as the National Penguin Awareness Day. A day dedicated to one of the cutest bird species. "
Good timing!
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