Draft NZ uses buses to illustrate dating in ambient ad campaign

Our friends at Draft NZ have sent in their work for New Zealand's premier internet dating site. The ambient work used busbacks to illustrate the fleeting nature of finding 'your perfect match'.

The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other.

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Anonymous Adgrunt's picture
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Dabitch's picture

That's effing nice. Me likes it.

makethelogobigger's picture

Very clever.