Dove Fruit and Nut "Pleasure" (2016) 1:00 (USA)

Dove gets all abstract and sensual in this spot for its Fruit and Nut flavors. We see a woman walking in a desert and then submerged in a pool of water, while chocolatey rivers ooze forth. Then she's on a beach. And then all of a sudden fruit starts uh, smashing. Then there's a shot of a wild horse, charging at full speed. It's almost like there's a porny subtext to this spot.

Client: Dove
Ad Agency: BBDO / New York City, NY
Chief Creative Officer BBDO Worldwide: David Lubars
Chief Creative Officer BBDO New York: Greg Hahn
Executive Creative Director: Susan Golkin
Creative Director: Alessandro Fruscella
Group Executive Producer: Amy Wertheimer
Executive Producer: Tara Leinwohl
Music Producer: Rani Vaz
Business Manager: Paul Cisco
Senior Art Director: James Kuczynski
Copywriter: Allie Steele
Senior Account Director: Lisa Piliguian
Account Director: Ashley Gill
Account Manager: Annabelle Ewen
Assistant Manager: Aparna Joshi
Production Company: The Joinery / Los Angeles, CA
Director: Karina Taira
DP: Ross Richardson
Executive Producer: Gerard Cantor
Producer: Cecilia Salguero
Shooting Location: Chile
Editorial Company: Wildchild / New York City, NY
Editor: Richard Cooperman
Assistant Editor: Tyrone Rhabb
Senior Producer: Valerie J. McAndrews
Managing Director: Scott Spanjich
Telecine Company: Company 3/ New York, NY
Colorist: Tim Masick
Producer: Rochelle Brown
Finish Company: Eight VFX / New York, NY
Conform Artist: Fabien Coupez
Executive Producer: Alyssa St. Vincent
Producer: Graham Dunglingson
VFX Company: Eight VFX / Los Angeles, CA
Lead CG Artist: Fred Hopp
Executive Producer: Baptiste Andrieux
Producer: Michael Shores
Music Production Company: Amber Music / New York City, NY
Composer: Jake Warren
Executive Producer: Michelle Curran
Producer: Mike Perri
Audio Post & Sound Design: Rob DiFondi @ Sound Lounge / New York City, NY

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Dabitch's picture

Chocolate is not sex, and neither is chocolate ice cream, but we've been selling chocolate with sex-innuendo and virile men since forever. ;)