Director Mike Maguire Joins biscuit filmworks

Director Mike Maguire is joining biscuit filmworks for commercial representation. Maguire is a seasoned director, and in the past year has completed notable campaigns for Allstate “Mayhem”, SportsBets, Tostitos, Bundaberg, Rold Gold and more.

“I have huge respect for the directors on the biscuit roster. The company is serious about advertising and respectful of the business and clients that they service,” said Maguire. “Everything about biscuit is thoroughly considered which you can see in their body of work.”

“We are thrilled to have Mike on board. He’s a great talent and his visual style, work ethic and approach to directing make him the right fit for biscuit,” said Shawn Lacy, Managing Director, biscuit filmworks.

Maguire has extensive advertising industry experience having worked as Associate Creative Director at Goodby, Silverstein & Partners in SF, and brings this, along with a portfolio of award-winning commercial spots directed in the past via production companies Propoganda, MJZ and The Directors Bureau with him to biscuit. Maguire recently completed a two-spot campaign for Tostitos via TBWA/Chiat/Day, LA, which was highlighted as Ad of the Day by Adweek.com.

Maguire has been featured in Rolling Stone and Archive Magazine and has received numerous awards for his work from the One Show, Cannes Lions and D&AD. He is represented for commercials by biscuit in all geographies with the exception of Canada where he is repped by Suneeva.