The NFL star Joe Montana joins the legendary R&B singer Ray Charles in this pitch for the soft drink, by taking "the Pepsi challenge". Sneaky Ray gets the right one, by doing a quick switch, notice how Joe tries to get it back at the end.
Client: Pepsi
Ad agency: BBDO
Director: Joe Pytka
Principal talent: Ray Charles & Joe Montana
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
